Price your book on the true price.
For bookmakers, casinos and odds providers. TruePrice is Betmatic's proprietary fair price for every outcome, calculated from the live market across 120+ bookmakers and exchanges. Set and check your prices against it, and see where every other book is priced the moment it moves.
TruePrice
This gives bookmakers, casinos and trading operators a reliable and independent price to build their book, set margins and manage risk with confidence.
TruePrice is calculated and weighted based on learnings from millions of data inputs, continuously analysing live market data to estimate the true probability for every outcome in real time.
| Bookmaker | Price | vs TruePrice | vs TruePrice |
|---|---|---|---|
| TAB | 3.40 | -3.4% | Below fair |
| Sportsbet | 3.60 | +2.3% | Above fair |
| Ladbrokes | 3.60 | +2.3% | Above fair |
| Colossal | 3.50 | -0.6% | At fair |
| PointsBet | 3.50 | -0.6% | At fair |
| Betr | 3.60 | +2.3% | Above fair |
| TABtouch | 3.40 | -3.4% | Below fair |
Usecases
Bookmakers and wagering operators
Set and check every price against the fair price, race by race.
Casinos with a sportsbook
Price racing markets from the fair price, not from scratch.
Odds and data providers
Add a fair price to every market you publish.
The live market, first
See where every other book is priced as it moves. Timed against the established odds feeds, Oddsmatic showed the new price first on 97%+ of moves at every meeting.
Real benchmark testingNot a claim, a measurement: every win price change at TAB, Sportsbet and TABtouch in the 6 hours before each race, timed against two market-leading odds feeds across three full meetings. The meeting-by-meeting reports are on the Performance page.
Bookmaker and exchange partnerships
Traffic, turnover, native market integration and white-label partnerships have their own page.
Talk to us about TruePrice
Tell us which markets you price and how you price them today, and we'll walk you through TruePrice.