Built by people who understand the market.

We believe betting markets are undergoing a transformation much like the one financial markets experienced in the early 2000s. Prices move faster, more participants see the same information at once, and the window to act is shrinking. AI is changing how traders and operators interpret market data. Low latency is now essential for both to compete.

We’ve been at the forefront of that change, first as professional traders and then as builders of betting technology. Our team combines years of trading experience with deep expertise in AI and automation. We understand what it takes for a trader to recognise value and act while a price is available, and for an operator to price a market and manage risk as conditions change.

Our vision is to help traders and operators lead that transformation. We work alongside them to build technology that helps them make better decisions, act faster and stay ahead of their competition.

The people behind Betmatic.

Our team brings together professional trading experience, specialist AI knowledge and accreditation and years of hands-on automation development. We understand the market, build the technology and work directly with the people using it.

Joel Williams

Joel Williams

Founder & CEO

Professional sports bettor, market maker and liquidity provider for leading betting exchanges. Founded Betmatic to solve the execution challenges he experienced firsthand. Leads product direction, commercial strategy and industry relationships.

Carim Okadigbo

Carim Okadigbo

Head of Technology

AI specialist and technology leader with an MSc in AI and experience across two business exits, as a first engineer and founder. Leads AI development, system architecture and technical strategy at Betmatic Technologies.

Thomas Conti

Thomas Conti

Product & Operations

Trader and builder of his own trading tools before Betmatic. Combines practical market knowledge with customer experience to guide product development, onboarding and day-to-day operations. An industry obsessor with attention to detail.

Xin Huadeng

Xin Huadeng

Lead Developer

Betmatic's lead developer from the first beta to today. Brings deep expertise in bookmaker integrations and betting automation, developing and maintaining the systems behind the platform's execution capabilities.

Put our experience to work.

Talk to our team